BUS 475 Marketing Topics Answer Guide | June 2017

Irvin’s Ice Creams, a popular chain of ice cream parlors

Irvin’s Ice Creams, a popular chain of ice cream parlors located only in the United States, is looking for opportunities to grow its business. Which of the following suggestions, if provided by the company’s marketing manager, would present the least amount of risk to the firm

  • Increasing sales by increasing the number of stores in the United States
  • Selling its current products in an attractive new market
  • Leveraging the firm’s brand value by selling children’s toys
  • Selling Irvin’s branded clothing in a new market

Explanation: Selling its current products in an attractive new market is the only option that does not require a new product to be developed or require investment in new facilities, thus it prevents the least amount of risk to the firm.

The owners of Brizzels’ Food Truck send live notifications

The owners of Brizzels’ Food Truck send live notifications to their customers when their truck is close to the Customers’ locations. Their strategy was in response to a customer’s blog post about having to wait for long hours till the truck arrives. Which of the following strategies does this scenario illustrate?

  • Social intelligence
  • Social commerce
  • Social analytics
  • Social publishing

Explanation: Social commerce is the practice of using social mediums, such as opt in phone notifications to deliver marking strategies.

Managers at Hush Sports Inc., leading manufacturers of sports apparel, are contemplating manufacturing high-end maple baseball bats

Managers at Hush Sports Inc., leading manufacturers of sports apparel, are contemplating manufacturing high-end maple baseball bats. To understand the existing demand for the product, the marketing managers decide to set an online campaign, promoting the product through blogs, videos, and interactive forums. Which of the following approaches should the company adapt in its campaign?

  • Restricting the consumers from posting comments on the company’s Web site
  • Posting messages that the company would not prefer to convey to an audience face-to-face
  • Withholding information that would cause potential concern over the product’s quality
  • Replying to the consumer queries about the advantages of using high-end maple baseball bats

Explanation: Customer interaction about the baseball bats could provide insight into the overall demand or excitement in the existing customer base.

Cream & Fresh Ice Creams pays bloggers to write positive reviews about its ice creams

Cream & Fresh Ice Creams pays bloggers to write positive reviews about its ice creams. Readers who are interested in the product read these reviews and share the link with their friends who further share the reviews with more people. Some readers try the ice creams and add their own comments to the blog. Which of the following strategies is the company using to promote its products?

  • Stealth marketing
  • Wholesaling
  • Telemarketing
  • Online word-of-mouth marketing

Explanation: Online word of mouth marketing attempts to build a conversation around a product, which is the approach taken by Cream and Fresh in this scenario.

TwissData Corp. is an electronics firm based in Damiya that manufactures motherboards

TwissData Corp. is an electronics firm based in Damiya that manufactures motherboards. Because of a rapid growth in the personal computing industry, TwissData Corp. decides to produce personal desktops and laptops instead of motherboards. By doing so, which type of market-product strategy has TwissData Corp. applied?

  • Product development
  • Market penetration
  • Market development
  • Diversification

Explanation: TwissData is producing new products in the same industry, which moves the company from its existing business to a new market, thus the answer is product development.

Marketers at Cream & Fresh Ice Creams update the company’s web site and online journals regularly with information about new ice creams

Marketers at Cream & Fresh Ice Creams update the company’s web site and online journals regularly with information about new ice creams. Readers who are interested in the articles updated on the company’s web site and online journals share the links with their friends who further share it with more people. Some readers try the ice creams and add their own comments to the web site and online journals. Which of the following strategies is the company using to promote its products?

Blogging

Hush Sports Inc., sellers of sportswear, transitioned from being just a brick-and-mortar store to an online marketplace for sports goods

Hush Sports Inc., sellers of sportswear, transitioned from being just a brick-and-mortar store to an online marketplace for sports goods. Hush Sports still relied on customers to call the store for feedbacks or complaints. To speed up the process, the company updated its Web site with options for the customers to review the products they purchased. Positive reviews attracted more customers, and negative reviews helped the company improve its products. Which of the following strategies has Hush Sports included in its business process?

  • Conversational marketing
  • Crowdsourcing
  • Cooperative advertising
  • Blogging

Explanation: Crowdsourcing occurs when customers pool their efforts to perform a task. Online reviews often fall into this category.

 
  • Student: Dimitri Bush
  • Textbook: Variety
  • Course: BUS 475 – 2017/18
 

BUS/475 Answer Guide Contents

Check out our latest updated June 2017 Study Guide. 

 

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