Marketing
Market Segmentation Based on Subjective Mental or Emotional Attributes
Concept: Market Segmentation Student Question: “Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as” psychographic segmentation. Explanation: Psychographics is a subset of marketing [...]Read more
Concept: What is Meant by Accelerating the Process in Marketing
Concept: Accelerating the Process Student Question: “What is meant by accelerating the process?” Speed up new product time to market Explanation: Accelerating the process is a term used to describe the urgency required to bring a new product to market. In highly [...]Read more
What is the principal difference between a marketing channel and a supply chain?
Marketing Channels vs Supply Chains A marketing channel is comprised of groups of individuals and companies that are directly involved in the creation a product or service that is intended for a specific end user. This end user can your average consumer or it could be a large [...]Read more
Road Map for the Marketing Activities
Concept: Roadmap for Marketing Activities Student Question: “A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.” marketing plan Explanation: A marketing plan sets specific [...]Read more
Neuromarketing is Becoming More Important in Marketing…
Concept: Neuromarketing Student Question: “Neuromarketing is becoming more important in marketing as experts realize that traditional research methods such as focus groups and surveys may not be enough to understand what drives consumer purchase behavior due to:” [...]Read more
Because she frequently buys books at Amazon.com, Sophie Soleil
Because she frequently buys books at Amazon.com, Sophie Soleil… Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop [...]Read more
MKT 421 Discussion – Ban on Advertising Aimed at Children
Banning Advertising Aimed at Children – MKT 421 DQ Some countries, such as France, impose an almost total ban on advertising aimed at children. They consider it unethical to entice children to demand certain products from their parents, when the children are too young to be [...]Read more
MKT 421 Discussion – Distribution Systems as a Competitive Advantage
Consider an organization that you are familiar with. Please give a detailed description of how this organization uses a distribution system as a competitive advantage. How does the organization make it convenient for customers to get their products or services? A product I am [...]Read more
MKT 421 – Perceptual Map Presentation for Week 4
MKT 421 Week 4 – Perceptual Map Presentation This is a Perceptual Map presentation for major restaurant chains in the United States. X variables: Fast and Slow in terms of food preparation speed. Y variables: Healthy and Unhealthy in terms of food quality. [...]Read more
MKT 421 Discussion – New Technologies over the Next 10 Years
MKT 421 Discussion Week 5 Week 5 DQ – Over the next 10 years, what types of new technologies will organizations use to market their products and services? How does this fit in with Marketing in the Broader Context? Use your imagination for this one! There are many exiting [...]Read more