Marketing
Perceptual Map for the Beer Industry
Marketing Perceptual Map for Beer Products in the USA This is a Perceptual Map for Beer in the United States, including both domestics and imports X variables: Cheap and Expensive based on grocery store cost in the United States. Y variables: Heavy flavor and Light Flavor based [...]Read more
MKT 421 Discussion – Describe an advertisement that you have seen or heard recently
Describe an advertisement that you have seen or heard recently, and that motivated you to take the next step by going to a store or a website. How did the ad get your attention and motivate you? I recently saw a TV commercial for a Quicken Loans Home Mortgage. As a first time [...]Read more
Ideas for Marketing Plan Phase I Team Paper
Inspiration for Marketing Plan Phase I Written with ♥ by Oliver Tenerife So you’re in marketing and you need to come up with a radical new idea for a product or service that will be launched by either an existing organization or one you will create. This is no easy task and [...]Read more
Marketing Plan Phase I – MKT 421 Team Paper
Marketing Plan Phase I – Helicopter Delivery from FedEx Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the [...]Read more
Perceptual Map Presentation – MKT 421
Perceptual Map for Pickup Trucks Review “perceptual mapping” located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition. [...]Read more
MKT 421 Discussion: The Product Life Cycle
What stage is your selected product at in the product life cycle? Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of [...]Read more
Favorite Brand Essay – MKT 421
My Favorite Brand Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: Favorite Brand – Introduction Engaging consumers in the modern business environment requires savvy branding [...]Read more
Personal Branding Statement MKT 421
Personal Branding Paper Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an explanation as to why Identifies the best methods for [...]Read more
Blue Ocean Strategy in Marketing – MKT 421
Blue Ocean Strategy Paper Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following Blue Ocean Strategy – Introduction The blue ocean strategy [...]Read more
Map the Supply Chain in Marketing – MKT 421
Supply Chain Mapping in Marketing Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each. For example, if the shoe industry were to be chosen, the supply chain might look something like Map the Supply Chain – Introduction [...]Read more