Marketing Final Exam Answers – Part 2

Marketing Final Exam Solution Guide

= CORRECT ANSWER

Clearwater Office Supply sells frequently purchased office supplies to businesses in a metropolitan area. It is a well-established company with a large share of the market. Its promotion should probably focus on:

Reminding. 

Explanation: Because it already has a very well established reputation, the Clearwater Office Supply should remind consumers about its offers.

 
  • Student: Jennifer, K.
  • Textbook:
  • Course: MKT/421
 

The main difference between a “marketing strategy” and a “marketing plan” is that:

 

 Time-related details are included in a marketing plan.

 

Explanation: A marketing plan will generally include a well-defined timeline and performance targets.

 

More than 600,000 loyal customers signed up in advance to purchase the iPhone4 in an Apple store the first day it was available for sale in the U.S. What type of response behavior were these Apple followers demonstrating?

Routinized response

Explanation: In marketing, a routinized response occurs when a buyer has prepared or is conditioned in advance to make purchase decision.

Because she frequently buys books at Amazon.com, Sophie Soleil set up an account and password at the website. Now, when she logs on and searches for a specific book, a note pops up at the center of her laptop screen saying: “Hello, Sophie, we have recommendations for you,” and proceeds to list other titles that Sophie might enjoy based on her previous purchases. Amazon can remember Sophie (and her previous purchases) because the online retailer uses:

Cookies

Explanation: Cookies are simple files saved by your Internet browser that provide 3rd party websites with certain browsing information.

10  In which quadrant of the SWOT analysis tool does the following fit? A firm is in a fast-growing industry.

Opportunities

Explanation: A fast growing industry will typically present a great deal or opportunity for firms. 

 

 

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