Concept: North American Industry Classification System
Student Question: “Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to”
segment an organizational market.
Explanation: The NAICS is a government agency that was developed to collect data about markets for the purposes of segmenting and organizing markets. The NAICS can be thought of as a business version of the U.S. census. It collects a massive amount of generic data about business that can be used for statistical analysis, regulatory efficiency, and public inquiry.
- Student: Sanjaya Malhotra
- Textbook: Marketing
- Course: MKT 421