Understanding Variables in the North American Industry Classification System

Concept: North American Industry Classification System

Student Question: “Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to”

​​segment an organizational market.

Explanation: The NAICS is a government agency that was developed to collect data about markets for the purposes of segmenting and organizing markets. The NAICS can be thought of as a business version of the U.S. census. It collects a massive amount of generic data about business that can be used for statistical analysis, regulatory efficiency, and public inquiry.

  • Student: Sanjaya Malhotra
  • Textbook: Marketing
  • Course: MKT 421

Your browser is out of date. It has security vulnerabilities and may not display all features on this site and other sites.

Please update your browser using one of modern browsers (Google Chrome, Opera, Firefox, IE 10).