Understanding Variables in the North American Industry Classification System

Concept: North American Industry Classification System

Student Question: “Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to”

​​segment an organizational market.

Explanation: The NAICS is a government agency that was developed to collect data about markets for the purposes of segmenting and organizing markets. The NAICS can be thought of as a business version of the U.S. census. It collects a massive amount of generic data about business that can be used for statistical analysis, regulatory efficiency, and public inquiry.

 
  • Student: Sanjaya Malhotra
  • Textbook: Marketing
  • Course: MKT 421
 
 

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